Shape Trademark
Can you register a shape trademark?
While design registration is the preferred way to protect the visual characteristics of a product it is a little-known fact that various forms of intellectual property registrations overlap and that it is possible to obtain trademark registration for shape.
Generally, you would look to obtain trademark registration for a shape if you use the shape to distinguish your goods and services from those of other traders.
Here is a good example of a shape trademark wherein the trademark is registered in respect of the shape of a sunscreen bottle.
If you have any questions about obtaining a shape trademark registration, please let us know and we would be more than glad to assist.
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