Scent Trademark

Can you register a scent trademark?

There is a misconception that you can only obtain trademark registration for words and logos. However, it is possible to obtain trademark registration for any kind of sign used to distinguish goods and services from other traders, the general rule being that you can obtain trademark registration if you can represent your sign on paper.

One such type of sign is a scent trademark. As such, if you have a distinctive scent that you are using to distinguish your goods and services from other traders, you should consider registering a scent trademark.

If would you go about representing your scent? One such manner is to describe the smell of the scent in the endorsement of the trademark. For example, here is a good example of a scent trademark.

If you have any questions about obtaining trademark registration for a scent trademark, please let us know and we would be more than glad to assist.

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